Snapchat Ads Manager: A Beginner’s Guide

Any business that wants to create self-service Snapchat ads should use the Snapchat Ads Manager. Despite the fact that Snapchat may not be as popular as it once was, its user base is still expanding, with a total potential ad reach of 616.9 million users, an increase of 20% from the previous year.

In the past, using Snap Ads (Snapchat’s full-screen video ads) required going through one of their advertising partners. The new self-serve ads tool from Snapchat, called Snapchat Ad Manager, allows you to create Snap Ads on your own now. Everything you need to know about using Snapchat ads will be covered in this guide.

What Are Snap Ads?

Snap Ads are vertical full-screen videos that can last up to 10 seconds. Snapchat users (or Snapchatters) can swipe up, anytime when the video ad is playing, for more — watch a longer video, read an article, install an app, or visit a website.

Between friends’ stories and Snapchat curated content like Snapchat’s or publishers’ stories, Snap Ads will appear.

Snapchat also provides filters and lenses, which are two additional forms of advertising. However, the Snapchat Ad Manager does not yet allow for the creation of these. While Snapchat Lenses require collaboration with a partner, Geofilters can be created independently online or via the mobile app. You may be interested in 8 Ways To Contact Snapchat Support 2022

The Benefits Of Snapchat Ads

Distinct Audience, Powerful Targeting, And Immersive Experience

Snap Ads offers marketers an exciting, largely untapped advertising channel. Here are just three of the benefits that make Snap Ads attractive:

  • Active user base: The 166 million daily Snapchat users average over 30 minutes of app use and open the app more than 18 times each day.
  • Majorities of Snapchat’s U.S. users make up a distinct audience. daily users cannot be reached on App Annie reports that the top social media platforms are Facebook (35%), Instagram (46%), Twitter (81%), and others. Similar patterns were observed in the UK.
  • Effective targeting: You can reach Snapchatters based on their demographics, online and (even) offline interests, and behaviors by using Snapchat’s data, which also includes data from Oracle Data Cloud. On Snapchat, you can also use your own data to connect with customers and other users who share your interests.

These statistics might persuade you if you are still on the fence about whether Snap Ads are worthwhile, especially when compared to other social media advertisements like Facebook and Instagram ads.

MediaScience did some research and found that Snap Ads are more effective than most social media ads in several ways:

  • Persuasion: Compared to most other social media ads, users are significantly more likely to make a purchase after viewing a Snap Ad—their purchase intent is increased by more than two times.
  • Snap Ads draw up to twice as much visual attention as most other social media advertisements because they are displayed on full screen.
  • Engagement: The average clickthrough rate of other social media ads is five times lower than the swipe-up rate of Snap Ads, or the rate at which users visit your website, video, or app.
  • Sound: Audio is played during more than 60% of Snap Ads.

Let’s learn more about Snapchat Ad Manager if you are now a little more interested in Snap Ads.

use snapchat ads manager

The Definition Of Snapchat Ads Manager

The native Snapchat dashboard for creating, managing, and reporting on Snap ads and campaigns is known as Snapchat Ads Manager. The Campaign Lab, a testing platform that aids in the improvement of your ads by teaching you what works best, is also included in the dashboard.

How Can I Create A Snapchat Business Account?

  • Navigate to Snapchat Ads Manager in step 1. Click Sign up next to New to Snapchat to create a Snapchat personal account if you don’t already have one.
  • Step 2: To create your Snapchat business account, enter the information about your company.

From this page, you can also set up a public profile for your company on Snapchat, but we’ll cover that in more detail in the following section. Creating your first Snapchat ad campaign is what we’ll do first for the time being.

How Do I Make Ads In The Snapchat Ads Manager?

There are two options for creating ads in the Snapchat self-serve Ad Manager: Advanced Create and Instant Create.

Basic: Create Ads In Snapchat Ads Manager Instant Create

With just a few clicks, Instant Create enables you to create ads, but not for all goals. Start by choosing Instant Create in Ads Manager.

Step 1: Choose Your Objective

Choose one of the available advertising goals:

  • website visits
  • promote a local place
  • calls & texts
  • app installs
  • app visits

Then, enter the information that is pertinent to your goal. Enter your URL, as an example, for website visits. For even more convenience when creating ads, you can select to automatically import photos from your website. Then click Next.

Step 2: Add Your Creative

If you neglected to import content from your site, upload a picture or a video. Enter your company name, select a headline, then pick a call to action and a template. Click Next once you’re satisfied with the ad preview.

Step 3: Select Delivery Options

Set a target audience for your advertisement, along with a budget and deadline. A $5 daily spending cap is possible. Your ad is ready to run after you enter your payment information and click Publish.

Advanced: Create Ads In Snapchat Ads Manager Advanced Create

Advanced Create is the best option if you want to promote purchases or create multiple ad sets. To get started, open Ads Manager and select Advanced Create.

Step 1: Choose Your Objective

There are 11 objectives to pick from, which are divided into the awareness, consideration, and conversions categories. For the purposes of this post, we’ll choose Engagement as the objective.

Step 2: Select Your Campaign Details

Choose a campaign name, campaign start and end dates, and a budget for the campaign. The minimum daily campaign spend limit is $20, but you can choose a daily ad set budget as low as $5 in the following step.

A split test may also be set up at this point. In the section following this one, we’ll go over this optional feature. You can turn off split testing for the time being.

use snapchat ads manager

Step 3: Create Your Ad Sets

Select a budget for your first ad set, give it a name, and pick the start and end dates.

Choose your placements after that. The best option for beginners is automatic placement. You can decide which placements you want to concentrate on if testing results indicate which ones are best for you. Use placements to include or exclude particular publishers or content categories.

Your ad set can be targeted by location, demographics, and device. You can create your own custom audience or use predefined audiences based on interests and behaviors. You can see an estimation of your audience size on the right side of the screen as you refine your targeting.

Choose either Swipe Up or Story Opens as your ad’s final goal. A Story Ad must be made if you select Story Opens. Here, you also get to pick your bidding tactics. The option that is most frequently advised is Auto-Bid. When you’re happy with all your selections, click Next.

Step 4: Add Your Creative

Enter the name of your company and the headline for your advertisement. You have the option of uploading visuals, producing brand-new ones, or choosing pre-existing Snap account content.

Select your attachment. Although it’s a bit confusing, this simply refers to how users will interact with your advertisement: via call, text, or AR lens. You can change the available calls to action by selecting an attachment.

When you’re happy with your ad, click Review & Publish.

Step 5: Finalize Your Campaign

Review your campaign details, add a payment method, and click Publish Campaign.

How Much Does Snapchat Advertising Cost?

Starting at $5 per day, Snapchat advertisements are available. Advertisers can set a daily and lifetime budget that works for them and make adjustments as needed. Snapchat provides tools like Snap Publisher that allow users to quickly create and edit ads.

Although it charges per 1,000 impressions (CPM), Snapchat also offers goal-based bidding, which enables you to tailor your campaign to the specific actions you expect Snapchat users to take, such as making a purchase or downloading an app.

It costs nothing to get started using Snapchat; all you have to do is open an ad account and start running ads.

Snapchat ads pricing changes depending on a number of factors including:

  • Advertising objective
  • Budget
  • Campaign duration
  • Bid goal
  • Bid Amount